How are you defending your margins? (Are you defending them?)
If you need to raise your prices but are worried about how your customers will receive them, then you (and your sellers) need to fully understand your Value Proposition. You also need to consider your sales model.
Did you spot a recurring theme? If you found yourself answering “yes” to the first half of each of these statements* you are probably on the slippery slope to full blown commoditisation, and if you think your margins are tight now, carry on selling in the way that you are selling and see how tight they can get.
The value mapping processes we follow will move your sellers from being price takers to becoming value creators, and then you will be able to build your sales growth on higher prices.
“It was a difficult decision to take to get started on this. The trigger point was realising that half our business wasn’t generating any margin for us. – CS, Chief Exec
We’ve posed a lot of questions on this page, fortunately we also have a lot of the answers, though you’ll only get to these if you call us, or fill in the contact form below. We look forward to hearing from you…